Email Marketing Software Features

Our email marketing system is the leading web based platform for creating, managing, and extending your email marketing & auto responder campaigns.

Powerful, Intuitive Click & Drag Designer

Design

Design great looking emails and ensure they are delivered.

Create stunning emails that are delivered and look great. Use one of our free templates or create your own. Preview your emails using our Inbox Preview email testing tool to see how they will appear when delivered.

Analyse

Track your campaigns and analyse your subscriber actions.

Powerful reporting allows you to analyze your campaigns and subscribers. View read/open reports, link tracking, forwards, bounces, email clients used, best time of the day, best day of the week, and more!
List & Subscriber Management

Manage subscribers & lists with powerful segmenting options.

Easily manage groups of subscribers & contacts. Add any number of custom subscriber fields. Segment your lists based on subscriber details and/or past subscriber actions!

emailer Feature List

Email Template & Campaign Design

Create engaging emails and send campaigns with ease
Easily design custom emails that match your branding and goals. Send simple or complex campaigns with ease using our campaign creation wizard

Easy Message Creation & Email Design
Using the simple WYSIWYG (What you see is what you get) editor anyone can create stunning emails without HTML or programming experience. Add images, link to specific pages, and more! Already have your newsletter? You can upload or fetch (URL) HTML to use for your campaign. Need great looking royalty free images - visit Pixabay.

Easy Campaign Creation
The campaign creation process is a step-by-step process where emailer will assist you with finding the right type of campaign, showing you all the options, and allowing you to send test emails, preview the campaign, and more before you save or send the campaign.

List & Subscriber Management

Behind every successful e-messaging campaign there's a well-kept database equipped with tools to help you grow. That's why we've created a system to help you cast your net over a wider audience, generate leads and connect easily with the people you already know.

'Send to a friend' forms
If you've got a happy customer (and why wouldn't you), let them spread the word about you by passing on your details. Our 'Send to a friend' form makes this possible. You could even run a 'Send to a friend' promotion.

Update details
Let your clients update their own details via an online Update Profile form.
Segment your database
Segment your database into a variety of demographics to send messages that are targeted and relevant. Looking into your database piece by piece will allow you to really hone in and target your campaigns better. You can segment using any field in your database, such as: age, gender or even purchase history.The campaign creation process is a step-by-step process where emailer will assist you with finding the right type of campaign, showing you all the options, and allowing you to send test emails, preview the campaign, and more before you save or send the campaign.

Webforms & Landing pages

Build your databases from website forms. Each database you create automatically creates web registration forms that can be used on websites, within emails or on Desktop computers as a quick and easy method if inputting data.

Forms can be easily branded with logos, images and background colours. Web Forms are the ideal way to build customer lists through newsletter registration, contact us & enquiry forms and online surveys.

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SMS Marketing

How fantastic would it be if you could reach your contacts while they were on the move?

Use SMS in your marketing campaigns to get in touch during times when people are unlikely to check their emails.

  • Send SMS in bulk using a reliable Australian provider
  • Allow recipients to reply to your SMS and capture their responses back to your database
  • Personalise your SMS messages with first names of your recipients
  • Allow contacts to subscribe to your database via SMS

SMS is great for:

  • Competitions
  • Appointment reminders
  • Happy birthday SMS
  • Time sensitive promotions
  • You can even ask people to reply to an SMS to have emailer update their email address

Social Media Integration

Using Facebook, Twitter and LinkedIn to promote your business to a wider audience is easier than ever before.

You can connect to social media in your emails and publish your messages onto multiple social media sites. You can also save time by synchronising your email and social media marketing.

Event Management

Set up event registration systems that take the administration and hassle out of organising an event. Create and send invitations, collect RSVP's and send timely event reminders. Take the hassle out of organising an event. You can use emailer to send invitations, collect and manage RSVP's, trigger communications to different audiences and schedule targeted reminders

Promote your event
Using our email design tools, you can create and send beautiful branded invitations and emails that match your event. Insert links to important event information, include event images and sponsor logos.

Registrations & RSVP's
Create a form to collect RSVP's and place it on your website or link to it from an email. You can also automatically send registration confirmations as soon as people register.

Delegate management
Automate all your delegate communications. Want to remind delegates the day before an event or get them back from a lunch break on the day? You can trigger emails and SMS's to your delegates whenever you need to.

Comprehensive Reporting

Comprehensive reporting and analytics are provided to help you analyze your contacts and your campaigns. Learn more about your contacts and use that information to help improve your overall marketing.
Read / Open Tracking
When this feature is turned on during a mailing you build statistics each time a user opens and reads your HTML or multi-format mailings. The statistics include who opened and read your mailing, at what date, and how many times.

Link Tracking
Link tracking lets

Unsubscribes
View who unsubscribed from a specific campaign along with the reason they unsubscribed (if they entered a reason)

Bounces
View a list of subscribers who resulted in a bounced email. You can view the type of bounce (soft/hard) along with the bounce reason that was returned.

Trend Reporting
With our opens by time/day trend report you can see what time of the day receives the most opens. You can look across all your lists, for a specific list, or a specific campaign. You can also see what day of the week achieves the highest opens. By using this data you can find out the optimal day of the week and time of the day to send future campaigns.

Email Testing- Inbox Preview

Preview Your Email In All The Major Email Clients

With our Inbox Preview email testing feature (which is a free feature for all users) you can quickly view your email as how it would be displayed in the major email clients.

With our Inbox Preview feature it tells you exactly what the problems are. It even goes as far to show the code that is causing the issue! This makes finding and correcting any design issues to be as easy as possible.With our opens by time/day trend report you can see what time of the day receives the most opens. You can look across all your lists, for a specific list, or a specific campaign. You can also see what day of the week achieves the highest opens. By using this data you can find out the optimal day of the week and time of the day to send future campaigns.

Conditional Content

Conditional Content is an intelligent form of email marketing, where email content can be hidden or displayed based on the profile of the recipient.

For example, if you have two feature articles for your December newsletter, one for women and one for men, rather than creating two emails you will be able to create one email with two paragraphs and specify when each should display.

Within a single campaign you can create dynamic content that will only show for subscribers who match certain conditions. For example, you can have a campaign that shows different products depending on gender or age - or - show or hide extra content depending on if the subscriber matches a set of conditions.

This fantastic new feature will be managed within the Drag and Drop Designer and does not require any complex HTML knowledge.