Email Marketing Software and Services

When you think of an email marketing campaign, what's the first thing that comes to mind? Maybe it's a new product launch, a survey to solicit feedback from customers, or an editorial newsletter. Although the gist of your message will vary, you want the recipient to do the same thing for each campaign:

Open. Click. Convert. Repeat.

Your customers don't want to be sold—they want to be moved. An effective email campaign should emphasize how your product or service can make their lives better, why you're different from your competitors, and why they should act now rather than later. And all of this has to be summed up in one simple, concise message in a clean, compelling design that reaches the right person, at the right time.

When you leverage our powerful, on-demand email solution, your customers will receive timely, relevant communications that entertain, inform, and inspire.

Our campaigns are crafted to sell, without making your customers feel like they've been sold.

Email marketing is the most powerful, cost-effective,and low-risk way to:

• Target new prospects and current customers with timely messages
• Promote new products, services, and promotions
• Build profitable, long-term relationships
• Automate customer notifications
• Send personalised notifications tailored to the recipient
• Gain new insights about your customers
• Increase sales and average order values
• Drive more traffic to your website, retail stores, or other channels

• Boost sales and loyalty by advertising products, services, and special promotions with coupon codes

• Announce late-breaking news and offers to create a sense of urgency and intimacy
• Generate new streams of revenue through paid subscription services delivered through SMS
• Keep customers and clients informed with timely notifications and reminders

• Reach qualified prospects and customers who have specifically opted in to receive your text communication

So you've built a solid email list and created a killer promotional strategy, and now you're ready to jump on the rooftops and announce it to all of your prospects and customers.

Not so fast—the difference between messages that get ignored and messages that get results is professional, polished design and copy. Anything less will make you look amateurish and do your business more harm than good. At Informatix, our experienced digital designers and copywriters have the creativity and expertise to create communications that are impactful, inspiring, and aesthetically pleasing.